Jarring Your Senses

This week I've been talking a lot about connectivity; about how everyone finds themselves placing everything they encounter into its own little jar and slapping a label on it. And how, as we start to organize our cupboards, we begin to realize that it's not as easy as it seems.

Here we've been distilling and dividing, separating and sifting, only to find that there were no jars.

Because we finally realize that everything is connected.

And it sounds very Woodstocky, doesn’t it? But I don’t mean connected just in the Avatar Na’vi , kumbaya sense, but in the real, actual trying-to-divide-water kind of sense.

Take technology, for instance.

Years ago, sending something between a Mac and a Windows machine was next to impossible. The “I’m a Mac and I’m a PC” ads want you to believe that it’s still a hassle, but, while some incompatibility still exists, there has been one great equalizer: the Internet.

Windows would love it if the only browser you used was Internet Explorer, and Apple would want you to search the web with Safari. But users are trending towards catch-all browsers like Firefox and Chrome for their 'Net fix.

Likewise, it used to be that you needed a Walkman for your music, a printer to view documents, and your Zack Morris, Gordon Gecko mobile phone to talk while on the go. Once again, the Internet - and the smart phones that were borne of it - made all of these disparate technologies obsolete. The Internet not only connected people, it also connected the technologies people used.

Even the Internet itself can't keep its own websites divorced: Facebook is connected with Twitter, which is connected to YouTube, which is linked to your own blog. And soon, even your computer's hard drive will be impossible to separate from the ether.

Technology is starting to mirror biology - everything feeds off of everything else.

Of course, here at DotLoop, we understand this connection, and by bringing a holistic approach to online transaction management, we are able to seamlessly blend together online forms, electronic signatures, and a custom CRM tool into one secure domain. Everything works together, no jars or cupboards needed.