Get Yourself Connected

Pop quiz: What type of phone does your client have?

How about this: How many times will that future prospect interview you to be their agent?

And finally: If you don't know what your clients are thinking, how can you ever hope to gain their business?

We've already discussed smart phones and their meteoric rise to the everyday, but what about other stats that may be important?

For example, 95% of all Gen Y are connected to the Internet. Ninety-five percent! And, when you consider that most first-time home buyers are Gen Y, you begin to sit up and take notice. The bottom line: if you're not online, you're not going to be seen by the new generation of home buyers. No one cares about bus benches. After all, 62% of buyers only interview one agent, so you'd better be at the top of their list.

But being online isn't enough, because to those who grew up with the Internet, online is old hat. For the agent who masters text messaging, however, you have an even closer grip on today's home buyers. Consider this: Gen Y cell phone users text more than they call. These aren't cell phones, they're text phones.

The bottom line is this: if you're not embracing technology, then your clients won't embrace you. The best way to connect with today's clients is to be connected.

To learn more about how you can better connect with this new generation of home buyers, check out this article from RIS Media. Of course, if you're using DotLoop, you're well ahead of the curve.