Follow the Buyer: How You Can Communicate With Your Clients on Their Level

Quick, how do you send an e-mail? Quick, do you have Internet access? Do your clients?

It's 2009, right? So of course, you probably use e-mail as much as you use your Bic pen. Most likely, your clients are even more ubiquitous with the use of e-mail and the Internet. In fact, according to NAR, 84% of all home-buyers start the process online, looking up listings on various sites.

And soon, it will be 99%. Home buyers shopping today are more and more likely to not only know how to use e-mail and the Internet, but have grown up on it. To most new home buyers, it's second nature to send a tweet to a friend instead of giving them a call. In fact, just last year, texting has overtaken calling for cell phone usage.

So, why not meet your clients on their terms? You can satisfy your clients' needs by being on the forefront of technology. Have that Facebook account, tweet about new listings, blog about the newest report on a neighborhood's safety or school district rating. This will show your clients that you not only can relate to them on their level, but that you are working for them by providing another channel of communication.

DotLoop pushes the envelope even further. Now, buyers can go from viewing listings online to negotiating on that same listing online, too. They're already comfortable with the online world, now DotLoop blends the best of the online world with the best of the real estate world.

Your clients are online. You should be too. Join the DotLoop.

For more information, contact us at info@dotloop.com.