Last month, the DotLoop Blog examined what not to do with your website. Among the suggestions were to not use Glamour Shot images of yourself or brag about how awesome you are.Today, let's go a bit deeper and discuss probably the most important part of your site - the writing.
Great writing can make a ho-hum site shine and bad writing can make a gorgeous site bland. A site's writing is what truly separates it from the competition. Here are three tips to make sure your site is a shining example of crisp and clear composition:
Practice Good Grammar - If you don't know your its from it's or their from there, then there's a good chance you're not paying attention to the details. And in real estate, details matter. Good grammar isn't about looking like an elitist; it's about looking competent. This includes the ever-important apostrophe placement, too.
Say Something - Everyone likes flowery adverbs, but don't forget you're also a business person. Your words need to say something of value, not just empty fluff. Same thing with your listings. What does a "cute cottage" mean, anyway?
Be An Expert - Talk about the local area, not just the specific home. Is there a local jazz bar around the corner from your listing? Do you have working knowledge about short sales and can you lucidly explain the process to your clients? Maybe you have a great tip on how to clean out gutters on a second story home. The more knowledge you can share, the better your brand will be.
Take a look at your site and check to see if you need some editing. Remember - your site's copy is how it communicates to the outside world. Make sure it has something to say and that it says it good, er, I mean well.
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