When the iPhone 4 was unveiled (at its official launch, not the Gizmodo leaks), Steve Jobs compared it to "a beautiful old Leica camera."You know, one that's prone to breakage and antenna issues.
Not to sound like an old man, but, well, they just don't make 'em like they used to.
I'm not alone in my thinking, though. Nick Bilton's brilliant blog post today talks about this very notion, one that came about from a cracked iPhone 4.
But it's not just electronics. Cars, furniture, even homes are being built not to last, but to be replaced by newer models a few years (or even months!) down the line. It makes you wonder why anyone would spend top dollar on a device that will be obsolete in eight months, like the new Motorola Droid is now.
After all, I'd be more than willing to spend extra money on a car or phone that will be guaranteed to last longer than the milk in my fridge.
“Electronics today are not built with permanence in mind," says Jason Bruch, from branding design agency Schematic.“If you purchased a Leica Camera a hundred years ago it would still work today. It was bullet proof."
Unlike the iPhone 4. Luckily, the iPhone 5 is coming out in just a few months.
Probably followed by the iPhone 6 a week later.
Maybe that one will live up to the Leica camera analogy Steve Jobs had in mind.
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