Wednesday, July 21, 2010

Windows™ Shopping

You might be able to buy a belated birthday card in case you missed Amazon.com's 15th birthday last Friday.

Of course, make sure you buy it over the Internet.

As Time reported last week, the online shopping giant fundamentally changed retail shopping all with a click of a mouse.

Interestingly enough, one of the first known online web purchases wasn't from Amazon.com and it wasn't a best-selling novel. It was a pepperoni pizza with mushrooms and extra cheese from Pizza Hut.

I remember ordering a pizza from my computer during my freshman year of college, marveling how futuristic it was to order from a computer.

Now, most of us purchase items we never thought possible online (eBay cars, anyone?); we often even keep our credit card information on-file for convenient, one-click shopping. That's how comfortable people are with shopping online.

DotLoop, of course, has taken online shopping one step further, allowing clients and agents to negotiate purchasing terms for real estate all with the click of a button. It has made smudged contracts and uncertainty about what was agreed upon a thing of the past.

You know, the past - waaaay back in 1994.

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